Your site analytics show the experience customers are having on your website. You can analyze top entrance pages, top exit pages, and see what sources drove your site traffic. Within analytics, your site traffic can be analyzed down to a keyword level on a specific search engine. In addition, you can see traffic trends over time from all sources, top viewed pages on your site, and the geographic location of visitors who came to your site.
In addition web and conversion analytics can show you:
- Key experience indicators of your site visitors like bounce rates, page views and average time on site.
- How relevant your content is to user interest. A high bounce rate from a pay per click campaign indicates you’re either paying for the wrong keyword, or you’re leading users to a landing page that’s not relevant to the term they searched.
- Where you are losing prospects in your conversion funnel. If you know where and how customers enter and leave your conversion funnel you can make adjustments to get more customers into completing a transaction.
MoGo recognizes the importance of analytics within an integrated media strategy and can analyze and fix your conversion funnel, driving more purchases and successful conversions for you.
