Video Advertising, both in the form of pre-roll and in-banner video, combine the power of sight, sound and motion from television with the hyper targeting, direct response benefits of digital marketing.
Thanks to the tremendous growth of online video content, faster web connections and internet connected TV’s most Americans now regularly consume online video. U.S. consumers are consuming a massive amount of online videos. In December 2012, consumers viewed 38.7 billion videos. In addition they viewed 11.3 billion video ads. Time spent watching video ads during this period totaled 4.1 billion minutes reaching 53% of the total U.S. population an average of 70 times, according to the latest data from comScore.
Consumers are engaging with more video content than ever before for entertainment, discovery and education. It is no surprise that YouTube is the #2 search engine in the world. Video is also an outstanding creative vehicle to tell your brand’s story. Customer testimonials, product tours and re-purposed televisions spots are ideal for video.
Our Mogo Interactive Network high-speed media server hosts, serves and delivers highly targeted in-banner videos at a cost of less than $0.01 per delivered video, including media.
- 15-30 Second Videos
- Delivered in the square (300×250) ad unit or as pre-roll
- Polite ad unit – plays on load with user initiated sound
- Comprehensive targeting and optimization including conversion and revenue tracking
The future of Television is online
In television, we target using demographics and delivers ads to all the viewers of a program. This means we often deliver ads to people we don’t want just to reach those we do want.
In video advertising we use the same demographics to target but we can layer on additional data points like Household Income, Interests and Zip code to target the exact audience we want, with little waste.
Contact us, and let Mogo show you how you can leverage video advertising today.