Online

Search - Paid or Organic is an essential component to any campaign. MoGo Marketing and Media provides performance-based search engine marketing and optimization services in house to efficiently acquire customers and increase your website's visibility.

Search Engine Optimization

MoGo has the knowledge, experience and methodology to improve your company's ranking in the "organic" search results of the major search engines. Our team is up to date on the constantly changing developments in SEO practice and algorithmic changes at search engines. We are able to significantly improve search results, and do so in the context of a larger strategic initiative. This process entails two components. First, we review the existing site and make a series of recommendations. The second step is implementation. This also includes ongoing SEM maintenance as website content, product offerings and search engine rules change.

Pay Per Click Advertising

Pay Per Click Advertising (PPC) is more than buying keywords. It’s a unique interactive marketing campaign strategy that needs to be managed very distinctly from traditional online advertising. PPC campaigns are an essential component to any integrated marketing initiative.

We combine extensive keyword research with proven PPC strategies that maximize your brand's visibility while keep your costs in line with your budget.

Our PPC advertising services include:

• Extensive keyword research
• PPC campaign strategy and execution
• Geotargeting
• Bid management
• Day parting and ad scheduling
• Professional ad copy
• Landing page consultation
• Detailed reporting and analysis
• Strategic PPC consulting

Ad Networks

These online networks can be an extremely efficient and effective way to advertise. MoGo has a group of preferred network partners that we have delivered proven results for our clients.

MoGo can create an impactful campaign using the following hard and soft targeting variables:

Content Targeting

• Run of network
• Content Channels with multiple sub-categories
• Custom Channels with complete transparency and extensive demographic, psychographic and other targeting capabilities
• Frequency Capping
• Domain Type Targeting
• Domain Top-level domain (.com, )
• Daypart Targeting Hour of day, day of week
• User Soft/Hardware Targeting Browser, browser version, operating system
• Content Targeting Site, section, page, position on page
• Keyword Targeting Industry standard capabilities and reporting
• Geo-Targeting Country, state, DMA and zip
• Post-Click and Post-View Tracking Determine which ads best prompt a user to complete a form or transaction.
• Surround Session Ensure highly targeted users receive your messages exclusively throughout an entire site visit in different positions as they scroll from page to page.
• Ad Sequencing Serve ads in a specific order to tell a
  “story” and keep users engaged.
• Behavioral Targeting
  Targeting users based on behavioral attributes exhibited across the 24/7 Real Media Network

Radio

Broadcast Radio is an excellent medium for many clients. Radio enables advertisers to build frequency quickly which is critical to reaching tipping points of a campaign. Although radio is viewed as one-dimensional, this is positive for clients that want to launch a campaign quickly at a low production cost.

Radio buyers at MoGo Marketing and Media have unparalleled knowledge buying both local and national radio for our clients.

Our Radio Buying Process

The buyers at MoGo Marketing and Media will figure out the most cost efficient and effective way to reach your exact target market using radio. Our buyers use several sophisticated radio analysis tools that compare station rates against audience delivery for all radio stations in your market. So, whether your target is Adults ages 25-54, or men ages 18-49, or Spanish speaking Women age 35 with two children, and an income in excess of $50,000, our buyers will find the absolute best radio station(s) to reach them.

MoGo Marketing and Media has considerable experience planning and buying the following radio vehicles:

• Live Reads
• Direct Response Radio
• Spot Radio
• Network radio
• Satellite Radio
• Streaming Radio

TV

MoGo Marketing and Media has considerable experience planning and buying the following TV vehicles:

• Broadcast
• Direct Response
• Network television
• Zone Cable
• Satellite Television

Outdoor

MoGo Outdoor Buyers

At MoGo Marketing and Media, we have buyers experienced in all aspects of outdoor advertising. From billboards, to bus sides, to train stations and more, we know who to contact for the best deals on your outdoor campaign.

Our Outdoor Buying Process

Outdoor media is in high demand because of its limited supply. For this great medium, time is often short with the best selling out six months in advance. We’ll help identify your target geo-areas and the visibility of each advertisement placement for your target audience, whether it is billboards, buses, trains or transportation shelters. We will continue our quality service by monitoring the visibility and traffic in the area of your ad placement.

MoGo Marketing and Media has considerable experience planning and buying the following outdoor vehicles:

• Premier Panels
• Bus Sides
• Mobile Billboards
• 30 Sheets
• Bus Shelters

Print

MoGo Print Buyers

At MoGo Marketing and Media our print buyers buy everything from the local neighborhood paper, to nationally distributed consumer magazines, to trade publications. Our print buyers have been in the buying business for many years, so they know what kind of prices you should be getting. We can get an agency discount for you at nearly every publication that exists, and our buyers can negotiate further discounts for you based on the size and frequency of your print ads.

Our Print Buying Process

For a geographically targeted audience our buyers will research local magazines, newspapers, and national magazines that offer regional advertising and appeal to the proper demographic. For a nation-wide campaign our buyers will research nationally circulated publications that reach your specific target audience. Once we identify publications we feel are appropriate we will request copies of them and perform additional audience research on each one in order to narrow the selection down to only the best candidates.

MoGo Marketing and Media has considerable experience planning and buying the following print vehicles:

• Newspaper
• National Magazines
• Local Magazines
• Alternative Weeklies
• Trade Publications

MoGo Marketing and Media is a fast moving, dynamic media and marketing agency that delivers highly innovative campaigns at market-beating prices across all media, including online.