In today’s climate, peer endorsements influence purchasing more than any advertising you do. Your customer is driving these conversations offline and online, in social media groups!
Social Media is where your customers communicate, exchange ideas, share their knowledge and talk about your brand. How well are you plugged into these conversations? How are you leveraging these connections as a ‘facilitator’ of dialogue about your brand?
MoGo’s Social Media Services can generate more leads, more direct sales, greater brand awareness, conversions, and more meaningful connections with your customers.
Let us help you harness the explosive power of your customer’s social web to build valuable relationships with current and future customers, vendors, and employees.
Here’s how MoGo can help!
- MoGo can help you do this using all the available tools, including our knowledge and connections.
- We can help you create a comprehensive strategy not only to stay on top of your online reputation, but also to enhance and protect it.
- MoGo can help you create a social media platform that complements your traditional efforts and it will be appropriate for your brand and customer.
MoGo’s Best Practices in Social Media:
- Create a Communication Strategy that is connected to your brand principles and values. Develop schedule of themed content and key messages that underscore what your products/services make possible for customers. Always put it into customer terms. What experience does your brand/product make possible?
- Understand where your customer congregates online, it could be social network sites, blogs, real-time updates, social news sites, media sharing, peer review/directory sites, etc.
- Develop a Social Media Communication Protocol, prepare for how you handle a 2-way customer communication online. This is where you decide how to handle what types of conversation and feedback and determines your strategy for your response.
- Determine your level of involvement: Decide on how many sites to target, your desired participation level, and the environments to communicate in, etc.
- Be Aware: Look, watch, and listen. See what is being said about your company online in all available forums and reference your protocol for your response.
- RESPOND appropriately: take note of the consistent themes and response to counteract or enhance impressions.
- Turn your Social Media into Site Traffic: anywhere you have a social network is an opportunity for site traffic. Sites like MySpace, Facebook, Twitter, and social bookmarking services like Digg, Stumbleupon, and Delicious can all be effective sources of traffic.
- Make an OFFER: create a unique promotion site users will talk about. Compelling enough to generate buzz and unique to social users. For example, a coupon or discount code for everyone coming in via twitter, or a buy one get one free offer posted on the company Facebook page
- Success Measurements: create success matrix for your social media investments
Types of Social Media Arenas:
Important to know where your customer congregates:
Twitter
Twitter is an invaluable tool for companies who know how to use it. Your followers will see simply “tweeting” information about your product as useless. Instead, use proactive tactics by asking users to tweet about your company in order to create engaging conversation. Using Twitter to find out where your followers are in the purchasing cycle can be particularly beneficial, as it may allow you to give them real assistance by way of coupons, etc.
Forums, Message Boards & Consumer Review Sites
These are the sites that can be tremendously influential to your customers and potential customers and must not be ignored. Many conversations take place in these venues that allow people to comment about your company in positive or negative ways, and it is critical for you to stay on top of these dialogues. Pay close attention to what people are saying, and respond quickly.
Keeping a close watch and committing to quick responses can save you from a potentially negative “buzz” that can have a poor influence on your business. On the flip side, knowing the good things people are saying can guide you as to what to do more of to grow your business. Showing responsiveness to negative comments shows your dedication to solving problems and may give you another chance with an unhappy customer; and conversely when you see positive comments, you can thank people in an open venue that displays your gratitude to your customers.
