Your site analytics show the experience customers are having on your website. You can analyze top entrance pages, top exit pages, and see what sources drove your site traffic. Within analytics, your site traffic can be analyzed down to a keyword level on a specific search engine. In addition you can see traffic trends over time from all sources, top viewed pages on your site, and the geographic location of visitors who came to your site.

Additional statistics like bounce rates, page views and average time on site tell a much broader story. They show how relevant the content is to the user’s interest. A high bounce rate from a pay per click campaign indicates you’re either paying for the wrong keyword, or you’re leading users to a landing page that’s not relevant to the term they searched. Users need to find what they want on your site, without having to look for it.

Analytics can also be used to track your conversion funnel. The desired action that you expect from a site visitor can be defined in Analytics, and we can track the overall number of people that start the conversion process, complete the process, and identify where they fall off along the way.

MoGo recognizes the importance of analytics within an integrated media strategy and can analyze and fix your conversion funnel, driving more purchases and successful conversions for you.