Services

Media Planning & Strategy

Great buys start with great plans and great plans start at MoGo Marketing and Media.

Who is your target? While this sounds like a simple question, it is actually quite complicated when put into context of media. Few advertisers have the media budgets required to effectively message to targets such as “Adults 25-54.” MoGo Marketing and Media can help you build a custom customer profile to increase the effectiveness of your advertising campaign. Prioritization is key to cost effective media plans. Where syndicated research gives you cookie cutter results, we go beyond the obvious and take a more in-depth approach to media planning, going beyond the obvious placements to find highly targeted audiences.

Research is critical to our role in creating Customer Profiles. In most cases, our clients have the data that is critical to our ability. MoGo’s proprietary methods of uncovering this data enable us to build your custom Customer Profile.

Every marketing project is customized for each client's individual needs. We specialize in delivering results driven, dynamic and insightful marketing solutions both online and offline. We understand the importance of extending marketing reach as well as the significance of maintaining an active role in the creation of new customers.

Media Buying Execution

MoGo buyers are known throughout the industry as fierce negotiators. We know how to create competitive environments (often where there are none) that deliver our clients the lowest media costs possible. Our reconciliation and accountability procedures are second to none.

Promotions & Added Value

Once your campaign is put together, our Added Value team goes to work. MoGo buys deliver a lot more than just spot time. Campaign depending, you can expect any of the following to be included with your campaign for absolutely no additional cost.

Examples of these are:

• Online streaming spots on the station website
• Web Banners on the station website
• Bonus spots & impressions
• Live on-air product mentions
• Event sponsorships
• On-site promotion

Media Audits

The most expensive campaigns are the ones that don’t work. A MoGo Media Audit can identify short comings in any media campaign. From planning and strategy failures to the inability to reach the “tipping point” to just paying too much a MoGo Media Audit can identify and correct poorly performing campaigns.

Caveat Emptor or “buyer beware” rings very loud and true in this business. The sales pressures on the media outlets are enormous. In most cases their profit goals are in direct conflict with an advertiser’s goal of cost efficiently growing their business. Clients that work directly with the media outlets are at a significant disadvantage not because they are not smart, but because they don’t know the games. At MoGo, we are the advocates for our clients.

MoGo Marketing and Media is a fast moving, dynamic media and marketing agency that delivers highly innovative campaigns at market-beating prices across all media, including online.