Resources

Nielsen Ratings

Nielsen Television Ratings are the single most important measurer of advertising rates, schedules, and program content. When people mention “ratings” they are usually referring to Nielsen’s Ratings. Nielsen’s ratings calculation, or Cume Rating, is given in a percentage calculated by dividing the number of unique viewers or households by the total number of estimated available households/viewers/listeners possible.

Nielsen has also partnered with other marketing research companies to provide marketing analysis across many other markets including magazines, newspapers, radio and the Internet. This data allows us to make advertising decisions that are essential to an effective campaign.

SRDS

SRDS is the largest database in the world of media properties. Using the SRDS database we can quickly find up-to-date media information and kits, including detailed ad rates, dates and contact data, so that we can quickly plan out your advertising solutions and find the best venues in insure a maximum increase in your businesses reach for your buck.

SQAD

SQAD uses data from “actual buys” to forecast pricing of advertising on national TV, spot TV, Hispanic spot TV, spot radio and the Internet. Their data is filtered through SQARE which filters out special programming rates, such as the super bowl, to provide the most accurate current advertising rates possible. This ensures that you pay only the current standard rate for your spot and not more.

Comscore

Comscore is an internet market research company which collects internet usage data by monitoring all internet data on a large number of surveyed computers (estimated two million+). This data is then corrected for error to insure very accurate statistics. We can use this data to ensure that your advertising spot will reach your target with maximum efficiency.

Scarborough

Scarborough research analyzes the behaviors of American consumers in a multitude of local and national markets. This research allows us market your advertising campaign directly to your target so that none of your budget is wasted on misdirected spots. This data also allows us to determine which consumers are profitable and to retain them as well as buy and sell media, develop business plans, increase market penetration, roll-out new products, distinguish brands, better understand the marketplace and monitor competitors.

MRI

MRI (Market Research Insight) is a marketing research firm. Initially providing market research for political campaigns, they have now spread into business. Using telephone surveying and polling they are able to provide strategies for winning marketing champagnes.

Polk Cross Sell

Polk Cross Sell provides reports for current trends in car sales. These reports are essential for maintaining a competitive edge in the auto industry. Using these reports we can determine which makes and models should be advertised, how your sales compare to competitors, gauge the size of the market, calculate your market share and so on.

Arbitron

In the back of every Radio Market Report you’ll find a list of “Selected Arbitron Terms.” Click below to view those terms and others, along with some easy-to-use formulas.
View Arbitron Glossary

SEO Terms

Click below to view a glossary of SEO terms.
View SEO Terms

MoGo Marketing and Media is a fast moving, dynamic media and marketing agency that delivers highly innovative campaigns at market-beating prices across all media, including online.