MoGo Buyers are known throughout the industry as fierce negotiators when it comes to buying broadcast media advertising. We know how to create competitive environments even when there are none. This helps us deliver the lowest advertising costs available.
Here’s how we do it:
- As a MoGo client you are automatically part of our large buying collective, giving you buying power of many instead of one. This cost savings is passed to you and is how we give you market-beating value.
- We use the most current data and negotiate CPP (cost per point) based not only on cost but also on qualitative data, topped off with common sense. Our reconciliation and accountability procedures are second to none.
- Integrity: “buyer beware” rings very loud and true in this business. The sales pressures on the media outlets are enormous. In most cases their profit goals are in direct conflict with an advertiser’s goal of cost efficiency. At MoGo, we know the game and are advocates for our clients to get the best value possible.
FREE Media Audit
Find out how your current ad rates compare to the largest advertisers in your business space. We offer a FREE media performance audit to help you discover if you are getting the best possible return for your advertising budget. We will tell you if you are getting your money’s worth!
Radio Advertising
Broadcast Radio is an excellent advertising channel to reach many customers. Radio enables advertisers to build frequency quickly, which is critical to reaching tipping points of a campaign. Although radio is viewed as one-dimensional, this is positive for clients that want to launch a campaign quickly at a low production cost.
MoGo Marketing & Media Radio Buyers have unparalleled knowledge buying both local and national radio for our clients.
MoGo Marketing & Media buyers will figure out the most cost efficient and effective way to reach your exact target market using radio. Our buyers use several sophisticated radio analysis tools that compare station rates against audience delivery for all radio stations in the desired media market(s). So, whether your target is Adults ages 25-54, or Men ages 18-49, or Spanish speaking Women age 35 with two children and an income in excess of $50,000, our buyers can find the absolute best radio station(s) to reach them.
MoGo has considerable experience planning and buying the following types of radio advertising:
- Live Reads
- Direct Response Radio
- Spot Radio
- Network radio
- Satellite Radio
- Streaming Radio
Television
- MoGo Marketing & Media has considerable experience planning and buying the following types of television advertising:
- Broadcast
- Direct Response
- Network television
- Zone Cable
- Satellite Television
Broadcast Media Added Value & Promotions
Once your radio or television advertising campaign is running, MoGo’s Added Value Team goes to work. MoGo broadcast media buys delivers a lot more than just ad spot time. Depending on the scope and reach of your advertising campaign, you can expect any of the following to be included with your campaign for absolutely no additional cost:
- Online streaming spots on the station website.
- Web Banners on the station website.
- Bonus spots & impressions.
- Live on-air product mentions.
- Event sponsorships.
- On-site promotion.
