Social media is the future – and the future is now. MoGo’s social media services can help you harness the explosive power of the social web and build valuable relationships with current and future customers, vendors, and employees.
The best way to be effective in social media marketing is to become a full blown participant, on and ongoing basis. The first step before doing anything else, is to look, watch, and listen. See what is being said about your company online in all available forums. Take note of the consistent themes you see, positive and negative, and think about how to counteract or enhance those ideas. MoGo can help you do this using all the available tools, including our knowledge and connections. We can help you create a comprehensive strategy not only to stay on top of your online reputation, but to enhance and protect it.
Anywhere you have a social network is an opportunity for site traffic. Sites like MySpace, Facebook, Twitter, and social bookmarking services like Digg, Stumbleupon, and Delicious can all be effective sources of traffic. The trick is to offer users on these sites something that’s compelling enough for them to share with others. Maybe a coupon or discount code for everyone coming in via twitter, or a buy one get one free offer posted on the company Facebook page. To effectively use social networks, users have to spread the word about your product or service on their own, so the offer or message needs to be compelling and MoGo can help you do this.
Have you integrated Social Media into your media mix? Are you looking for more leads, more direct sales, greater brand awareness, conversions, or just want to have a more thoughtful conversation with your customers? Properly executed, social media can accomplish all of this.
The first step is putting together a social media strategy. Is your audience there? Are you a passion brand that your customers will easily follow, or do you need to find other ways to create an audience? Is spending money on social media going to provide a better ROI than other forms of advertising?
Social media is a large space and there are a number of strategies and tactics you can utilize. What is most appropriate for your brand and customer? Is could be social networking sites, blogs, real-time updates (i.e. Twitter), social news sites, media-sharing sites, peer review/directory sites, virtual worlds, display ads on social media sites or any combination.
Each component has different characteristics and creates a different conversation with your customer. Are you prepared to open the door and let your customer talk back to you in an open context? Building a social media platform is not enough, it needs to be continually fed and nurtured and this is often time consuming. How will you measure success as it can often be difficult to assign true ROI’s to social media?
MoGo can help you create a social media platform that complements your traditional efforts and it appropriate for your brand and customer.
Twitter is an invaluable tool for companies who know how to use it. Simply “tweeting” information about your product will be seen by your followers as useless. Instead, use proactive tactics by asking users to tweet about your company in order to create engaging conversation. Using Twitter to find out where your followers are in the purchasing cycle can be particularly beneficial, as it may allow you to give them real assistance by way of coupons, etc.
Forums, Message Boards & Consumer Review Sites
These are the sites that can be tremendously influential to your customers and potential customers and must not be ignored. Many conversations take place in these venues that allow people to comment about your company in positive or negative ways, and it is critical for you to stay on top of these dialogues. Pay close attention to what people are saying, and respond quickly.
Keeping close watch and committing to quick responses can save you from potentially negative “buzz” that can have a poor influence on your business; on the flip side, knowing the good things people are saying can guide you as to what to do more of. Showing responsiveness to negative comments shows your dedication to solving problems and may give you another chance with a wronged customer; and conversely when you see positive comments, you can thank people in an open venue which displays your gratitude to your customers.
