MoGo buyers are known throughout the industry as fierce negotiators when it comes to buying broadcast media advertising. We know how to create competitive environments (often where there are none) that deliver our clients the lowest advertising costs possible.
We use the most current data available and negotiate CPP based not only on cost but on qualitative data, topped off with common sense. Our reconciliation and accountability procedures are second to none.
Caveat Emptor or “buyer beware” rings very loud and true in this business. The sales pressures on the media outlets are enormous. In most cases their profit goals are in direct conflict with an advertiser’s goal of cost efficiently growing their business. Clients that work directly with the media outlets are at a significant disadvantage not because they are not smart, but because they don’t know the games. At MoGo, we are the advocates for our clients.
Find out how your advertising media rates compare to the largest advertisers in your business space across all types of broadcast media including radio advertising and television advertising. We offer a free adverting and media buying appraisal service to help you discover if you are getting the best possible returns for your advertising budget.
Radio Advertising
Broadcast Radio is an excellent medium for many clients. Radio enables advertisers to build frequency quickly which is critical to reaching tipping points of a campaign. Although radio is viewed as one-dimensional, this is positive for clients that want to launch a campaign quickly at a low production cost.
Radio buyers at MoGo Marketing and Media have unparalleled knowledge buying both local and national radio for our clients.
The MoGo Marketing & Media Radio Buying Process
The buyers at MoGo Marketing and Media will figure out the most cost efficient and effective way to reach your exact target market using radio. Our buyers use several sophisticated radio analysis tools that compare station rates against audience delivery for all radio stations in desired media market(s). So, whether your target is Adults ages 25-54, or Men ages 18-49, or Spanish speaking Women age 35 with two children, and an income in excess of $50,000, our buyers will find the absolute best radio station(s) to reach them.
MoGo has considerable experience planning and buying the following types of radio advertising:
- Live Reads
- Direct Response Radio
- Spot Radio
- Network radio
- Satellite Radio
- Streaming Radio
Television
MoGo Marketing and Media has considerable experience planning and buying the following types of television advertising:
- Broadcast
- Direct Response
- Network television
- Zone Cable
- Satellite Television
Broadacst Media Added Value & Promotions
Once your radio or television advertising campaign is running, MoGo’s Added Value Team goes to work. MoGo broadcast media buys deliver a lot more than just ad spot time. Depending on the scope and reach of your advertising campaign, you can expect any of the following to be included with your campaign for absolutely no additional cost.
- Online streaming spots on the station website
- Web Banners on the station website
- Bonus spots & impressions
- Live on-air product mentions
- Event sponsorships
- On-site promotion
