In 2011, mobile phones will outsell PCs in both the US and Europe. With the proliferation of mobile devices, web-enabled phones and the cellular infrastructure to support them, your brand needs to be ready to deliver your message in this space. MoGo can help with strategy, campaign development, and partner selection. Your customer can access your brand or company anytime, anywhere.
Mogo helps you make sense of mobile marketing, has solid understanding of the capabilities and identifies the best strategy that is right for you to ‘enter and play’ in the mobile arena.
Your Mobile Marketing Campaign in ACTION:
Mobile Search
This is a fast growing space where we can place a click-to-call local phone numbers within the mobile search ads to drive customers to our clients. This is an excellent compliment to existing search campaigns.
Appvertising – Application Advertising
The numbers to date are staggering: more than 1 billion applications served, in excess of 50,000 applications available and more than 35 million devices in the market. Apple’s meteoric success with the App Store is fueling a mobile-application market boom.
Advertising via iPhones seems to be the latest and greatest form of mobile marketing, and most think that the sheer number of users means that any campaign that utilizes iPhones and iPhone apps will be successful no matter what. With such a low average CTR and delicate app-based ecosystem, advertising on the iPhone is not what it’s cracked up to be.
SMS Text Message marketing
Mobile is connecting everyone today! Delivering your message and creating a conversation via SMS/Texting is a great way to connect with your customer. Mobile marketing can break through because mobile marketing is permission-based. Mobile marketers must always request and gain the consumer’s permission to communicate with them. Otherwise, you are violating SPAM laws and you just might go to jail. Once you begin that permission based relationship, you are “always connected” to your best prospects and customers.
While currently younger demographics are most active in Mobile this is rapidly changing. Mobile text messages are by their very nature…short. No more than 160 characters in length. Short messages mean higher impact messages that must be compact so as to be remembered.
Short messages can actually be an advantage to mobile marketers. Short message lengths are better able to build highly targeted frequency with lower cost and little waste since all recipients have already requested the messages.
Mobile’s viral effect is also one of the great benefits of a mobile marketing campaign.
Your customers will invariably pass along special offers to friends and family that translates into more new customers and ultimately a bigger opt-in database at no additional cost.
MoGo can show you how to integrate SMS into your campaigns and build these permission-based relationships with your customers.
