A Mogo Media Audit can evaluate your past campaigns and provide recommendations on how you can improve your ROI on your next media spend.
From planning and strategy failures, to the inability to reach the “tipping point”, to just paying too much, a Mogo Media Audit can identify and correct poor performing campaigns. We have completed audits at all levels: from small retailers to auditing the $12 million dollar California Flex Your Power Now! Campaign on behalf of the California PUC.
Mogo reviews:
- Communication Strategy
- Media Mix
- Media Weight Levels
- Pricing: CPM & CPP of all media purchased
- Reach and Frequency
- Duplication
- Planned Versus Delivered
- Target Relevance
- Weekly Weight Levels
- Daypart Mix – CPM and target relevance
- Specific programs purchased
- Timing of media flights
Contact us, and let Mogo show you how we can improve your advertising campaign performance.
