Lead generation is for sites that are designed with one specific conversion goal, capturing leads. In order to have an effective lead generation site, the conversion process must be simple, straightforward, and allow zero possibility for the user to get lost in the process. These pages are designed to capture a user’s information through a voluntary form submission, so the process needs to be as simple as possible.

Ideal lead generation pages are one page only, and give a brief but powerful incentive for the user to fill out the form. The required form fields should be limited to what’s absolutely necessary from the user, as conversion percentages rapidly decline depending on how much information is asked. A page requiring a name and email will get a lot more conversions then one requiring Name, address, email, and phone number. These additional fields can always be optional, but keep the required fields to a minimum to encourage conversions among users who aren’t comfortable submitting all pieces of information.

MoGo can analyze your lead generation page, and help you to make it more efficient. Through the use of your analytics we can identify which sources of traffic are generating users that convert to leads, and which ones aren’t.  In addition we can identify which keywords and search engines are generating leads. We can use this information to help us develop pay per click campaigns, banner campaigns, and SEO objectives that will further drive leads.