Reach vast, engaged audiences with MoGo’s banner advertising and display advertising solutions.
Banner advertising or sometimes referred to, as display advertising is an efficient way to generate awareness quickly plus reach millions of targeted users with your campaign. MoGo identifies the right venues for your ads and delivers your message to customers most likely click through to your website. Once at your website, MoGo tracks prospects through your sales pipeline and identifies retargeting opportunities that turns additional traffic into transactions.
Advertising networks have evolved to allow great control over where and when your ads are seen by customers. Geo-targeting down to the city and neighborhood level are now a reality and provide opportunities to customize your message. Please see the list below for more comprehensive targeting options.
Wherever your customers aggregate online, we find them and deliver your message in a very cost effective manner.
MoGo can targets your audiences using the following variables:
- Behavioral Targeting.
- Content Targeting.
- Demographic/Psychographic Targeting.
- Content Channels with multiple sub-categories.
- Custom Channels with complete transparency and extensive demographic, psycho-graphic and other targeting capabilities.
- Frequency Capping.
- Domain Type Targeting.
- Domain- Top-level domain (.com,)
- Day-part Targeting- Hour of day, day of week.
- User Soft/Hardware Targeting- Browser, browser version, operating system.
- Content Targeting- Site, section, page, position on page.
- Keyword Targeting- Industry standard capabilities and reporting.
- Geo-Targeting- Country, state, DMA and zip.
- Post-Click and Post-View Tracking- Determine which ads best prompt a user to complete a form or transaction.
- Surround Session- Ensure highly targeted users receive your messages exclusively throughout an entire site visit in different positions as they scroll from page to page.
- Ad Sequencing- Serve ads in a specific order to tell a “story” and keep users engaged.
Pay Per Click, PPC Marketing
Pay per click advertising, also referred to as PPC marketing, is perhaps the most well-known and easiest method of online advertising that any business can implement, but…there are significant barriers to success using this medium.
Gone are the days of “easy” PPC marketing with low bid prices and little competition. Today, in every worthwhile market segment you will face stiff competition and the shifting sands of Google changes that include hard to understand factors like “quality score”.
These factors can quickly work against an inexperienced pay per click marketer…the result is a steep and expensive learning curve. Most small business owners and corporate clients simply do not have the time, staff, experience or expertise to manage PPC marketing effectively. MoGo can save you the time and headaches of keeping pace with PPC complex changes.
MoGo is a Google Ad Words Qualified Company, managing dozens of small campaigns to more substantial campaigns. Regardless of your scope and budget, we deliver results!
At MoGo Marketing & Media, we utilize several tools to perform in depth keyword research prior to starting your campaign. Once we go live with your campaign, we use proven methods of management, which maximize your exposure, while making the best use of your budget.
To ensure success with your PPC campaign, MoGo will provide the following services:
- In-depth keyword research.
- Campaign strategy and implementation.
- Geo-targeting to hit your core audience.
- Bid managing to ensure you do not overpay for clicks.
- Scheduling down to the hour.
- High quality ad copy.
- Strategies to improve your landing page.
- Reporting and analysis down to keyword level.
Google Grants & Pay Per Click Marketing For Non-Profit Businesses
Google Grants are a tremendous opportunity for non-profit businesses to spread their marketing message at very little cost.
Here’s how it works:
Google will pick-up the tab for your marketing efforts on their Adwords platform. We can help you negotiate the paperwork and secure the funding from the Google Grants program.
