Marketing Advertising - Media Buying Agency

	Doug Mowbray \| President Doug brings 15+ years of marketing and media expertise to the team. His media experience includes managing over $25,000,000 in annual media billing. In addition, Doug and his team at MoGo have helped create and execute media campaigns for such clients as Slingbox, OOMA, eBay, FasTrak, The California Academy of Sciences, Disney and Clear Channel. Doug is a strategic thinker committed to the success of each and every client.
	Julie Begley \| Managing Director \| MoGo Arts Marketing Julie leads our MoGoARTS Marketing division, working with our arts clients throughout the USA and Canada. Prior to joining MoGoARTS, Julie enjoyed a long career with San Francisco Ballet’s marketing team, most recently having served as their Director of Marketing and Communications for seven years. Julie is an experienced strategist with hands-on knowledge of arts marketing best-practices including brand positioning, advertising, direct marketing and sales strategies, data analytics and social media. She has over 20 years of strategic marketing, communications and sales experience with non-profit arts and education organizations, as well as the hospitality and travel industries.
	Alex Black \| Media Strategist Alex is a key player on MoGo’s Campaign Support Team. He comes to MoGo with extensive knowledge and experience in the digital space. Most recently at Active.com, he managed display inventory optimization. He is dedicated to providing MoGo clients with positive results, whether it is gaining awareness or increasing revenue. He has a passion for the constant evolution of online advertising and is prideful of MoGo’s unique place in the digital space. Alex is focused on each and every campaign and enjoys facilitation the optimization process from start to finish. Creative by nature, Alex looks for distinctive ways to set a client’s campaign apart from the noise in the digital world. He has worked on clients such as Subway, Powerbar, AMEX, Shutterfly, Ford, and many more. Alex has an affinity for scotch, preferably aged 15+ years. After a few glasses, it is not uncommon to hear him make outrageous remarks like he invented the terms “CPM” and “CPC”. Alex is also a brand new daddy to a baby girl born in July 2011.
	Amanda Deely \| Media Strategist Amanda plays the critical role of Account Manager at MoGo, the direct liaison between our clients and MoGo’s digital expertise. Amanda approaches each client with immense care and concern, wanting to provide extraordinary service and results for each and every campaign and make the process seamless for each client. Amanda brings a wide range of media experience to the MoGo Team. She has participated in website development, direct mail and email, creating marketing collateral, as well as digital campaign optimization. Amanda assists in the development of many of MoGo’s clients’ campaigns, making sure that all of the various elements come together to generate results. Her winning attitude promotes the successful coordination and implementation of marketing campaigns here at MoGo. In her spare time, Amanda has an undying passion for volleyball, “her” Giants, competitive activities, fitness, and dropping paychecks at the Gap.
	Ben Easley \| Campaign Support Specialist Ben leads MoGo’s Optimization Team where he takes a methodical, strategic approach to campaign performance on the MoGo Interactive Network. Ben’s competitive style drives him to constantly strive for superior results for each and every client’s campaign. He is passionate about quantitative and qualitative data analysis. Ben earned his B.A. at UC Santa Cruz in 2003, and also utilizes his extended studies in analytics and marketing from UC Berkeley and the University of British Columbia in his daily work. In his free time, Ben is an outdoorsman by nature as he is passionate about hiking, backpacking, mountain biking and surfing.
	Betsey Gilbert \| Broadcast Media Director Betsy is a results oriented media professional with a proven track record in broadcast planning, negotiating, merchandising and posting. Her 30-year media career includes Broadcast Buyer and Broadcast Supervisor roles at numerous major agencies. Prior to joining MoGo, Betsy was Broadcast Director for Macy’s West where she managed their eight-person department and was responsible for their $50 million dollar annual broadcast media account for the West Coast. Betsy’s unwavering dedication to success for each and every campaign makes her a valuable resource for MoGo clients.
	Summer Gourdin \| Sr. Media Strategist Summer brings 20 years of dynamic media knowledge and experience that includes Digital, Broadcast, Sports and Cause Marketing. She’s worked for leading advertising firms such as Foote, Cone and Belding and DMB&B as well as leading media companies that include GE/NBC Universal, CBS, FOX and IAC/Interactive. Summer has managed and supervised media for a vast number of Blue Chip accounts that include Nestle USA, Pepsi, Coke, General Motors, P&G and Disney. Throughout her experience, Summer has developed several educational community outreach programs for non-profits, Arts & Educational organizations, and state & local government agencies. She has been an award recipient of the Los Angeles County Department of Public Works and Harrah’s Corporation for her marketing programs.
	Lisa Kearney \| Digital Media Director Lisa is an extremely experienced and talented digital media planner and buyer with more than seven years experience in this dynamic and fast moving media space. Lisa’s experience prior to MoGo is with large national agencies (Acxiom Digital, GMO/Hill Holiday & BBDO) planning and buying digital campaigns for such clients as AT&T Mobility, Dell Home Systems, Hewlett Packard, Lens Crafters and Kaiser Permanente’s Digital “Thrive” Campaign. Core competencies include SEM, banner campaigns and lead generation. Her focus on client results has made her a perfect MoGo Marketing & Media team member.
	Sheri Mowbray \| CFO/HR Manager Sheri brings 20 years of media experience to MoGo – from broadcast sales at Viacom, Evergreen, AM/FM and Clear Channel – to years buying and negotiating media on behalf of MoGo clients. Sheri currently manages our AP/AR and HR departments.
	Deanne Stupek \| Media Strategist Deanne is a media strategist, laser focused on making sure we meet and exceed client’s goals and expectations. Her super sweet demeanor makes her a joy to work with, but underneath she is all business! She has a background in digital media, with an emphasis on direct marketing and marketing research. Prior to joining MoGo, Deanne was a digital Campaign Manager at InterMundo Media. She worked on a team that successfully built and managed numerous multi-million dollar accounts including Nationwide Insurance, Hotwire and Sprint. Her thorough understanding of digital metrics and technological integration, accompanied with her out-of-the-box strategic thinking and planning, allows her the ability to find an individual solution for each MoGo client’s campaign. Deanne is all about process, organization, and structure. Under her care, a detail is never missed. In her spare time, Deanne enjoys the beach. She is currently in the process of learning how to surf. She also plans on running a full marathon in the next 12 months.
	Laura Wratten \| Promotions & Added Value Specialist Laura’s twenty plus years of promotion & marketing experience is an asset for all of MoGo’s clients. With her keen knowledge of promotion with customary marketing vehicles, she is able to develop customized promotional marketing programs designed to achieve goals and maximize budget expenditures. Laura’s experience includes marketing and promotions responsibilities at various broadcast companies, including Inner City Broadcasting and Clear Channel. In addition, Laura has designed, negotiated, and implemented marketing duties for entertainment venues, as well as major corporate marketing ventures.
	Betsey Gilbert \| Broadcast Media Director Betsy is a results oriented media professional with a proven track record in broadcast planning, negotiating, merchandising and posting. Her 30-year media career includes Broadcast Buyer and Broadcast Supervisor roles at numerous major agencies. Prior to joining MoGo, Betsy was Broadcast Director for Macy’s West where she managed their eight-person department and was responsible for their $50 million dollar annual broadcast media account for the West Coast. Betsy’s unwavering dedication to success for each and every campaign makes her a valuable resource for MoGo clients.
	Robin Galbraith \| Accountability Specialist Robin has years of experience in holding media properties accountable for delivering what they promise. Robin carefully peruses each and every media invoice and matches them against insertion orders to ensure adherence. When media outlets do not run exactly what was ordered, Robin enforces a strict credit policy to protect our clients’ precious dollars.
	Kelly Guyton \| Planner & Print Specialist Kelly has more than 20 years of media planning experience on diverse accounts representing multiple industries, marketing backgrounds and target segments. She has used her skills in translating business and marketing objectives into sound media recommendations for such clients as American Airlines, The Clorox Company, Charles Schwab, Beringer Wine Estates and Dell Corporation. Prior to joining MoGo, Kelly held key media planning positions at Charles Schwab, Goldberg Moser O’Neill, DDB Needham, Foote Cone & Belding and Bozell Inc. She is strategically focused and understands the importance of knowing the client’s business objectives and marketing plans as the basis of the advertising and media strategy.

	Doug Mowbray \| President Doug brings 15+ years of marketing and media expertise to the team. His media experience includes managing over $25,000,000 in annual media billing. In addition, Doug and his team at MoGo have helped create and execute media campaigns for such clients as Slingbox, OOMA, eBay, FasTrak, The California Academy of Sciences, Disney and Clear Channel. Doug is a strategic thinker committed to the success of each and every client.
	Julie Begley \| Managing Director \| MoGo Arts Marketing Julie leads our MoGoARTS Marketing division, working with our arts clients throughout the USA and Canada. Prior to joining MoGoARTS, Julie enjoyed a long career with San Francisco Ballet’s marketing team, most recently having served as their Director of Marketing and Communications for seven years. Julie is an experienced strategist with hands-on knowledge of arts marketing best-practices including brand positioning, advertising, direct marketing and sales strategies, data analytics and social media. She has over 20 years of strategic marketing, communications and sales experience with non-profit arts and education organizations, as well as the hospitality and travel industries.
	Alex Black \| Media Strategist Alex is a key player on MoGo’s Campaign Support Team. He comes to MoGo with extensive knowledge and experience in the digital space. Most recently at Active.com, he managed display inventory optimization. He is dedicated to providing MoGo clients with positive results, whether it is gaining awareness or increasing revenue. He has a passion for the constant evolution of online advertising and is prideful of MoGo’s unique place in the digital space. Alex is focused on each and every campaign and enjoys facilitation the optimization process from start to finish. Creative by nature, Alex looks for distinctive ways to set a client’s campaign apart from the noise in the digital world. He has worked on clients such as Subway, Powerbar, AMEX, Shutterfly, Ford, and many more. Alex has an affinity for scotch, preferably aged 15+ years. After a few glasses, it is not uncommon to hear him make outrageous remarks like he invented the terms “CPM” and “CPC”. Alex is also a brand new daddy to a baby girl born in July 2011.
	Amanda Deely \| Media Strategist Amanda plays the critical role of Account Manager at MoGo, the direct liaison between our clients and MoGo’s digital expertise. Amanda approaches each client with immense care and concern, wanting to provide extraordinary service and results for each and every campaign and make the process seamless for each client. Amanda brings a wide range of media experience to the MoGo Team. She has participated in website development, direct mail and email, creating marketing collateral, as well as digital campaign optimization. Amanda assists in the development of many of MoGo’s clients’ campaigns, making sure that all of the various elements come together to generate results. Her winning attitude promotes the successful coordination and implementation of marketing campaigns here at MoGo. In her spare time, Amanda has an undying passion for volleyball, “her” Giants, competitive activities, fitness, and dropping paychecks at the Gap.
	Ben Easley \| Campaign Support Specialist Ben leads MoGo’s Optimization Team where he takes a methodical, strategic approach to campaign performance on the MoGo Interactive Network. Ben’s competitive style drives him to constantly strive for superior results for each and every client’s campaign. He is passionate about quantitative and qualitative data analysis. Ben earned his B.A. at UC Santa Cruz in 2003, and also utilizes his extended studies in analytics and marketing from UC Berkeley and the University of British Columbia in his daily work. In his free time, Ben is an outdoorsman by nature as he is passionate about hiking, backpacking, mountain biking and surfing.
	Betsey Gilbert \| Broadcast Media Director Betsy is a results oriented media professional with a proven track record in broadcast planning, negotiating, merchandising and posting. Her 30-year media career includes Broadcast Buyer and Broadcast Supervisor roles at numerous major agencies. Prior to joining MoGo, Betsy was Broadcast Director for Macy’s West where she managed their eight-person department and was responsible for their $50 million dollar annual broadcast media account for the West Coast. Betsy’s unwavering dedication to success for each and every campaign makes her a valuable resource for MoGo clients.
	Summer Gourdin \| Sr. Media Strategist Summer brings 20 years of dynamic media knowledge and experience that includes Digital, Broadcast, Sports and Cause Marketing. She’s worked for leading advertising firms such as Foote, Cone and Belding and DMB&B as well as leading media companies that include GE/NBC Universal, CBS, FOX and IAC/Interactive. Summer has managed and supervised media for a vast number of Blue Chip accounts that include Nestle USA, Pepsi, Coke, General Motors, P&G and Disney. Throughout her experience, Summer has developed several educational community outreach programs for non-profits, Arts & Educational organizations, and state & local government agencies. She has been an award recipient of the Los Angeles County Department of Public Works and Harrah’s Corporation for her marketing programs.
	Lisa Kearney \| Digital Media Director Lisa is an extremely experienced and talented digital media planner and buyer with more than seven years experience in this dynamic and fast moving media space. Lisa’s experience prior to MoGo is with large national agencies (Acxiom Digital, GMO/Hill Holiday & BBDO) planning and buying digital campaigns for such clients as AT&T Mobility, Dell Home Systems, Hewlett Packard, Lens Crafters and Kaiser Permanente’s Digital “Thrive” Campaign. Core competencies include SEM, banner campaigns and lead generation. Her focus on client results has made her a perfect MoGo Marketing & Media team member.
	Sheri Mowbray \| CFO/HR Manager Sheri brings 20 years of media experience to MoGo – from broadcast sales at Viacom, Evergreen, AM/FM and Clear Channel – to years buying and negotiating media on behalf of MoGo clients. Sheri currently manages our AP/AR and HR departments.
	Deanne Stupek \| Media Strategist Deanne is a media strategist, laser focused on making sure we meet and exceed client’s goals and expectations. Her super sweet demeanor makes her a joy to work with, but underneath she is all business! She has a background in digital media, with an emphasis on direct marketing and marketing research. Prior to joining MoGo, Deanne was a digital Campaign Manager at InterMundo Media. She worked on a team that successfully built and managed numerous multi-million dollar accounts including Nationwide Insurance, Hotwire and Sprint. Her thorough understanding of digital metrics and technological integration, accompanied with her out-of-the-box strategic thinking and planning, allows her the ability to find an individual solution for each MoGo client’s campaign. Deanne is all about process, organization, and structure. Under her care, a detail is never missed. In her spare time, Deanne enjoys the beach. She is currently in the process of learning how to surf. She also plans on running a full marathon in the next 12 months.
	Laura Wratten \| Promotions & Added Value Specialist Laura’s twenty plus years of promotion & marketing experience is an asset for all of MoGo’s clients. With her keen knowledge of promotion with customary marketing vehicles, she is able to develop customized promotional marketing programs designed to achieve goals and maximize budget expenditures. Laura’s experience includes marketing and promotions responsibilities at various broadcast companies, including Inner City Broadcasting and Clear Channel. In addition, Laura has designed, negotiated, and implemented marketing duties for entertainment venues, as well as major corporate marketing ventures.
	Betsey Gilbert \| Broadcast Media Director Betsy is a results oriented media professional with a proven track record in broadcast planning, negotiating, merchandising and posting. Her 30-year media career includes Broadcast Buyer and Broadcast Supervisor roles at numerous major agencies. Prior to joining MoGo, Betsy was Broadcast Director for Macy’s West where she managed their eight-person department and was responsible for their $50 million dollar annual broadcast media account for the West Coast. Betsy’s unwavering dedication to success for each and every campaign makes her a valuable resource for MoGo clients.
	Robin Galbraith \| Accountability Specialist Robin has years of experience in holding media properties accountable for delivering what they promise. Robin carefully peruses each and every media invoice and matches them against insertion orders to ensure adherence. When media outlets do not run exactly what was ordered, Robin enforces a strict credit policy to protect our clients’ precious dollars.
	Kelly Guyton \| Planner & Print Specialist Kelly has more than 20 years of media planning experience on diverse accounts representing multiple industries, marketing backgrounds and target segments. She has used her skills in translating business and marketing objectives into sound media recommendations for such clients as American Airlines, The Clorox Company, Charles Schwab, Beringer Wine Estates and Dell Corporation. Prior to joining MoGo, Kelly held key media planning positions at Charles Schwab, Goldberg Moser O’Neill, DDB Needham, Foote Cone & Belding and Bozell Inc. She is strategically focused and understands the importance of knowing the client’s business objectives and marketing plans as the basis of the advertising and media strategy.

Key Team Members