How can MoGo make my dollars stretch farther?
MoGo’s team has a unique and successful process that stems from our true understanding of the marketplace, inside and out. Not only do we fully comprehend the inner workings of how media companies do business and negotiate, we utilize the power of leverage.
By combining our entire client spending, we are able to negotiate rates that benefit all our clients. The media process starts with planning and ends with results. In between, each individual step contributes to the end result. MoGo commits to each client to put our marketing minds to work on each and every step to ensure success.
My business needs to generate results. Is this “direct response” advertising? Is that different than regular advertising?
Every MoGo-led campaign needs to generate results. The results might be tangible, in dollars, or they might be a bit more vague, say in building awareness. Online advertising allows all ad buys to be “direct response” because we can quantify the results so easily.
Broadcast and print advertising can be trickier, but there are ways of creating response mechanisms in all media. There is a segment in the advertising world that is known as “direct response” (DR) advertising which is repetition oriented and usually based on hammering frequency and using remnant inventory. We will help you to determine the best method to get the results you need and desire.
Why do we need someone to do our media buying for us instead of buying ourselves in-house?
In running a business, you have a lot to think and worry about. Specializing in media is just not something most clients are set up to do. You are not spending the bulk of your time studying media markets. Studying media markets, however, is all we do. Media outlets love to take advantage of clients who don’t really know what they are doing – and they can smell you a mile away. We can negotiate better rates, better placement and more bang for your buck because we understand the system and the game.
It is not unlike doing your taxes – you wouldn’t dream of doing your taxes yourself. So why would you try to buy your media – one of your business’s largest budget line-items without the help of experienced professionals? Media is complicated – and getting more so every day.
Can MoGo help me to develop the creative for my ads?
We can! MoGo recognizes the importance of messaging appropriately within different media channels, and we have developed Creative Best Practices to assist our clients. MoGo also has relationships with a number of creatives, from writers to producers to voice talent, and we would be happy to help match you with the best partner for your needs and budget.
How will you help me manage my advertising campaigns?
MoGo prides ourselves on the extensive campaign management that we offer. You can get back to running your business with confidence that MoGo is watching your advertising campaigns closely. We help you to figure out the best way to spend your precious dollars, negotiate the lowest prices, make sure everything runs correctly, hold stations, online sites, and publications completely accountable for running your campaign properly, and provide you with a full credit memo and campaign recap each month. In addition, you no longer have to take the numerous calls you receive on a daily basis from media reps – we will handle that for you.
What types of reporting will you provide to help analyze my campaign results?
MoGo is a full disclosure, procurement-friendly media buying agency. All media buys are supported through active stewardship and a full suite of post-buy reporting and measurement. Depending on the media mix this would include GRP’s, CPP’s, CPM’s, CPC, CPA and revenue data.
